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more than just denim

Women's|Men's|Accessories

shop women's sets

denim elevated

The Men's Den

SHOP MEN'S DENIM

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Accessories

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The History


ABOUT DENIM
The material that jeans are made from, denim, originated from the southern French city of Nimes. It is certainly one of the world's oldest fabrics, originating in the 17th century. Its original name was serge de Nîmes, with serge being known as a durable twill fabric and de Nîmes meaning "from Nîmes". In the late 1800s, North America realized how durable this fabric was and it became the go-to for work wear pants and overalls.
We must pay homage to Levi Strauss and Jacob Davis, who formed an alliance, presenting jeans as we know them today. Initially, Strauss sold clothing & fabric, while Davis was a tailor & customer of Strauss. He had been using the Strauss denim fabric for his own business, & invented the use of metal rivets on the pockets and fly seam, which helps protect against wear & tear. He ended up writing to Strauss, requesting he cover the costs of patenting. They then formed a partnership, manufacturing jeans as far back as the 1870s!

WHY DENIM?

It's rather simple. Because no clothing item has been worn for as long as the blue jeans!

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